Nutrasorb™ LLC. develops and markets proprietary health-enhancing foods with naturally concentrated bioactives from fruits and vegetables. The company uses an innovative and proprietary platform to manufacture natural, good tasting and nutritious functional foods that deliver a sufficient dose of phytonutrients to maintain health and wellness. Revolutionary Nutrasorb™ technology, licensed by the company from Rutgers University, provides an effective method for concentrating beneficial natural products from foods (e.g. fruits and vegetables), while reducing potentially unhealthy compounds, such as sugars and fats. This technology can be extended to numerous other applications, such as dietary supplements and medical foods, where valuable compounds need to be concentrated in an edible matrix. The first generation of functional food products developed by the company includes baked goods, such as functional crackers or bars. These products were designed and formulated by the world’s leading food engineers.